Fear Is Not A Virtue was an idea started around the realization that in this day and age fear is being used as a weapon. People are being conditioned to view fear as a virtue. Whether the media, academia, public officials or just Johnny down the street, it seems people are becoming more fearful by the minute! Sounds crazy right? But think about it! People on TV and in the public eye telling us of all the things that should terrify us. Then if we are not afraid of them we are deemed heartless and uncaring. All this does is lead people to fear more because this will make them feel more virtuous.
Well, FEAR IS NOT A VIRTUE! Some of the most compassionate and caring people I have ever meet are FEARLESS in the face of adversity. Fear is a natural response to a dangerous situation. It can protect us from things that may harm us, but it is not a virtue that should be glorified or sought. Courage, now that is a virtue that should be emulated. Courage is taking a rational, level headed and calm look at a situation that makes us fearful. Then looking deep within ourselves and deciding that taking action in spite of this fear is the choice that will allow us to thrive, grow, and create a better world for our children, their children, and their children’s children.
An image that often comes to mind and is associated with fearlessness is that of the seafarers of old. Those whose skin and beards were kissed by the salt air. Venturing into what was at the time not a well known part of the world in search of adventure. Although in reality many pirates lived rough lives committing atrocities that of course are not virtuous, in legend they live a story that represents so much. From adventure and the freedom of being at sea to their relentlessness and tenacity, the pirates of legend are what our logo represents.
The pirate in our logo has a flowing beard from years of adventure on the high seas. He has red eyes focused on the task at hand ready for any challenge. The pirate is completed with the crossed swords at the back to fend off anyone in his way. This Pirate is certain that Fear Is Not A Virtue. In the words of Sir Walter Raleigh: “It is, it is a glorious thing to be a pirate king!”
Fear Is Not A Virtue proudly donates 10% of the proceeds from any items sold to Mission 22, a fantastic organization focused on preventing veteran suicide.
For when you get chilly on a summer evening by the lake, or simply need something comfy to throw on, this lightweight unisex zip hoodie with a modern fit, hood, front zip, and a kangaroo pocket is the way to go.
• 50% polyester, 25% airlume combed and ring-spun cotton, 25% rayon
• Unisex fit
• Kangaroo pocket
• Side seamed
For men, we suggest ordering a size up from your usual size.